Bass & Artlure Baits & Lures

Rapala Dives-To DT12 Bluegill 2 1/4in 3/5oz

Rapala Dives-To DT12 Blue Back Herring 2 1/4in 3/5oz

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Twilight Zone 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Scaled Roach 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Lime Roach 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Golden Aburnus 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Dives-To DT14 Helsinki Shad 2 3/4in 3/4oz 

Rapala Dives-To DT14 Baby Bass 2 3/4in 3/4oz 

Norman SPEED N JR. Holy Shad 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N JR. Tropical Shad 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N JR. Diamond Craw 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N Ghost Pepper 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman SPEED N Tropical Shad 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Jarvis Walker Pro Series Split Ring Pliers W/ Braid Cutter

• Stainless Steel
• Ergonomic handles
• Bag
• Lanyard 

Norman SPEED N EVoo 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman SPEED N DIAMOND CRAW 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman SPEED N CHARTREUSE BLUE 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Rapala Floater Elite 85 Gilded Live Roach 3-4ft 3 1/4in 1/4oz

Rapala Floater Elite 85 Gilded Gold Shad 3-4ft 3 1/4in 1/4oz

Rapala Shadow Rap Jack Deep Live Roach 3/8oz 13ft

Rapala Shadow Rap Jack Deep Olive Green 3/8oz 13ft

Rapala BX Brat Change Up 3/8oz 6ft

Rapala BX Brat Chartreuse Shad 3/8oz 6ft

Rapala BX Brat Hot Dang 3/8oz 6ft

Rapala BX Brat Tamale 3/8oz 6ft

Rapala BX Brat Delta 3/8oz 6ft

Rapala BX Brat Mossy 3/8oz 6ft

Rapala BX Brat Homer's Buddy 3/8oz 6ft

Rapala BX Brat Pearl Grey Shiner 3/8oz 6ft

Rapala BX Brat Carbon 3/8oz 6ft

Spro Fat Papa 70mm 3/4oz

Spro Fat Papa 70mm 3/4oz

Spro Fat Papa 70mm 3/4oz

Spro Fat Papa 70mm 3/4oz

Spro Fat Papa 70mm 3/4oz

Rapala Ott's Garage Deep Tiny OGT7 Red Crawdad 5/16oz 2-1/4in 7ft

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage.

The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action.

This thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure.

• CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip
• FEATURES - SilentNon-Rattling Flat-Sided Body, Floating
• ACTION - Tight Wobble, Finesse-like Action
• TARGET SPECIES - BassMulti-Species Freshwater
• TERMINAL - VMC® Black Nickel 1X Strong Hybrid Treble Hooks

Rapala Ott's Garage Deep Tiny OGT7 Perch 5/16oz 2-1/4in 7ft

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage.

The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action.

This thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure.

• CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip
• FEATURES - SilentNon-Rattling Flat-Sided Body, Floating
• ACTION - Tight Wobble, Finesse-like Action
• TARGET SPECIES - BassMulti-Species Freshwater
• TERMINAL - VMC® Black Nickel 1X Strong Hybrid Treble Hooks

Rapala Ott's Garage Deep Tiny OGT7 Helsinki Shad 5/16oz 2-1/4in 7ft

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage.

The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action.

This thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure.

• CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip
• FEATURES - SilentNon-Rattling Flat-Sided Body, Floating
• ACTION - Tight Wobble, Finesse-like Action
• TARGET SPECIES - BassMulti-Species Freshwater
• TERMINAL - VMC® Black Nickel 1X Strong Hybrid Treble Hooks

Rapala Ott's Garage Deep Tiny OGT7 Copper Green Shad 5/16oz 2-1/4in 7ft

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage.

The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action.

This thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure.

• CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip
• FEATURES - SilentNon-Rattling Flat-Sided Body, Floating
• ACTION - Tight Wobble, Finesse-like Action
• TARGET SPECIES - BassMulti-Species Freshwater
• TERMINAL - VMC® Black Nickel 1X Strong Hybrid Treble Hooks

Rapala Ott's Garage Deep Tiny OGT7 Silver 5/16oz 2-1/4in 7ft

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage.

The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action.

This thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure.

• CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip
• FEATURES - SilentNon-Rattling Flat-Sided Body, Floating
• ACTION - Tight Wobble, Finesse-like Action
• TARGET SPECIES - BassMulti-Species Freshwater
• TERMINAL - VMC® Black Nickel 1X Strong Hybrid Treble Hooks

Keitech Baby Tee Bone Double Willow 3/8oz Spinnerbait wsWS Purple Pearl Shad

Front Blade: Size 2.8 Willow Silver

Rear Blade: Size 3.5 Willow Silver

1 in Pack

Keitech Baby Tee Bone Double Willow 3/8oz Spinnerbait wsWG White Chartreuse

Front Blade: Size 2.8 Willow Silver

Rear Blade: Size 3.5 Willow Gold

1 in Pack

Keitech Baby Tee Bone Double Willow 3/8oz Spinnerbait wwWW Super White

Front Blade: Size 2.8 Willow White

Rear Blade: Size 3.5 Willow White

1 in Pack

Keitech Baby Tee Bone Double Willow 3/8oz Spinnerbait wsWG Spot Remover

Front Blade: Size 2.8 Willow Silver

Rear Blade: Size 3.5 Willow Gold

1 in Pack

Keitech Baby Tee Bone Double Willow 3/8oz Spinnerbait wcWC Green Pumpkin Craw

Front Blade: Size 2.8 Willow Copper

Rear Blade: Size 3.5 Willow Copper

1 in Pack

Keitech Baby Tee Bone Double Willow 3/8oz Spinnerbait wgWG Bluegill

Front Blade: Size 2.8 Willow Gold

Rear Blade: Size 3.5 Willow Gold

1 in Pack

Keitech Baby Tee Bone Double Willow 1/4oz Spinnerbait wsWG White Chartreuse

Front Blade: Size 2.8 Willow Silver

Rear Blade: Size 3.5 Willow Gold

1 in Pack

Keitech Baby Tee Bone Double Willow 1/4oz Spinnerbait wsWG Spot Remover

Front Blade: Size 2.8 Willow Silver

Rear Blade: Size 3.5 Willow Gold

1 in Pack

Keitech Baby Tee Bone Double Willow 1/4oz Spinnerbait wsWS Purple Pearl Shad

Front Blade: Size 2.8 Willow Silver

Rear Blade: Size 3.5 Willow Silver

1 in Pack

Keitech Baby Tee Bone Double Willow 1/4oz Spinnerbait wcWC Green Pumpkin Craw

Front Blade: Size 2.8 Willow Copper

Rear Blade: Size 3.5 Willow Copper

1 in Pack

Keitech Baby Tee Bone Tandem Willow 1/4oz Spinnerbait wgWG Bluegill

Front Blade: Size 2.8 Willow Gold

Rear Blade: Size 3.5 Willow Gold

1 in Pack

Yamamoto 4in Paddle Tail ZAKO

Slight Flash

Length: 4in

5 in pack

Elbe Bass Starter Set 36pc

Norman Speed Clips

10 Per Pack

Spro Little John MD 50mm 1/2oz

Rusty Gold

Booyah One Knocker Rayburn Red 2 1/2in 1/2oz 

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a thump unlike any other rattle bait.

Booyah One Knocker Ghost 2 1/2in 1/2oz 

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a thump unlike any other rattle bait.

Booyah One Knocker Flashy Momma 2 1/2in 1/2oz 

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a thump unlike any other rattle bait.

Booyah One Knocker Crushed Bone 2 1/2in 1/2oz 

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a thump unlike any other rattle bait.

Bait Pop Ghost – Live Sonar Intensifier Scent

Elevate your fishing game with the revolutionary Bait Pop Ghost, a cutting-edge fish attractant designed for anglers who demand precision and performance.

Engineered with advanced scent technology and a patented live sonar intensifier,

Bait Pop Ghost enhances your bait and line visibility on forward-facing sonar, helping you target fish with unmatched accuracy.

Unlike traditional Bait Pop, the Ghost variety focuses purely on powerful scent and sonar-enhancing properties, omitting colours and Sparklscales for a clean, stealthy application.

Its proven Fish Formula scent, backed by Samford University studies, attracts fish with irresistible taste, ensuring more bites from largemouth bass, smallmouth, crappie, walleye, and more.

Perfect for soft plastics, hard baits, jerk baits, topwater, and live bait, this eco-friendly, biodegradable formula is housed in a 20ml mess-free squeeze tube for long-lasting, hassle-free use.

Whether you’re fishing from the bank or competing in tournaments, Bait Pop Ghost is your secret weapon to make every cast count

Bait Pop Ghost – Live Sonar Intensifier Scent

Elevate your fishing game with the revolutionary Bait Pop Ghost, a cutting-edge fish attractant designed for anglers who demand precision and performance.

Engineered with advanced scent technology and a patented live sonar intensifier,

Bait Pop Ghost enhances your bait and line visibility on forward-facing sonar, helping you target fish with unmatched accuracy.

Unlike traditional Bait Pop, the Ghost variety focuses purely on powerful scent and sonar-enhancing properties, omitting colours and Sparklscales for a clean, stealthy application.

Its proven Fish Formula scent, backed by Samford University studies, attracts fish with irresistible taste, ensuring more bites from largemouth bass, smallmouth, crappie, walleye, and more.

Perfect for soft plastics, hard baits, jerk baits, topwater, and live bait, this eco-friendly, biodegradable formula is housed in a 20ml mess-free squeeze tube for long-lasting, hassle-free use.

Whether you’re fishing from the bank or competing in tournaments, Bait Pop Ghost is your secret weapon to make every cast count

Bait Pop Ghost – Live Sonar Intensifier Scent

Elevate your fishing game with the revolutionary Bait Pop Ghost, a cutting-edge fish attractant designed for anglers who demand precision and performance.

Engineered with advanced scent technology and a patented live sonar intensifier,

Bait Pop Ghost enhances your bait and line visibility on forward-facing sonar, helping you target fish with unmatched accuracy.

Unlike traditional Bait Pop, the Ghost variety focuses purely on powerful scent and sonar-enhancing properties, omitting colours and Sparklscales for a clean, stealthy application.

Its proven Fish Formula scent, backed by Samford University studies, attracts fish with irresistible taste, ensuring more bites from largemouth bass, smallmouth, crappie, walleye, and more.

Perfect for soft plastics, hard baits, jerk baits, topwater, and live bait, this eco-friendly, biodegradable formula is housed in a 20ml mess-free squeeze tube for long-lasting, hassle-free use.

Whether you’re fishing from the bank or competing in tournaments, Bait Pop Ghost is your secret weapon to make every cast count

Bait Pop Ghost – Live Sonar Intensifier Scent

Elevate your fishing game with the revolutionary Bait Pop Ghost, a cutting-edge fish attractant designed for anglers who demand precision and performance.

Engineered with advanced scent technology and a patented live sonar intensifier,

Bait Pop Ghost enhances your bait and line visibility on forward-facing sonar, helping you target fish with unmatched accuracy.

Unlike traditional Bait Pop, the Ghost variety focuses purely on powerful scent and sonar-enhancing properties, omitting colours and Sparklscales for a clean, stealthy application.

Its proven Fish Formula scent, backed by Samford University studies, attracts fish with irresistible taste, ensuring more bites from largemouth bass, smallmouth, crappie, walleye, and more.

Perfect for soft plastics, hard baits, jerk baits, topwater, and live bait, this eco-friendly, biodegradable formula is housed in a 20ml mess-free squeeze tube for long-lasting, hassle-free use.

Whether you’re fishing from the bank or competing in tournaments, Bait Pop Ghost is your secret weapon to make every cast count

Arbogast Hula Popper Leopard Frog - Chart/Wit Skirt 2in 3/8oz

Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.

Arbogast Hula Popper Cricket Frog - Chart/Wit Skirt 2in 3/8oz

Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.

Arbogast Hula Popper BullFrog - Chart/Wit Skirt 2in 3/8oz

Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.

Arbogast Hula Popper Yellow Coach Dog - Blk/Yel Skirt 2in 3/8oz

Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.

Arbogast Hula Popper Frog Yellow Belly - Chart Skirt 2in 3/8oz

Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.

Arbogast Hula Popper Black - Blk/Wit Skirt 2in 3/8oz

Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.

Arbogast Hula Popper Bass - Blk/Chart Skirt 2in 3/8oz

Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.

Heddon Spit'n Image Tennessee Shad 3.25in 7/16oz

Heddon Pop'n Image Bullfrog 3in 5/8oz

Heddon Pop'n Image Baby Bass 3in 5/8oz

Heddon Pop'n Image Tennessee Shad 3in 5/8oz

Heddon Zara Puppy Fluro Green Craw 3in 1/4oz

Heddon Zara Puppy Bone 3in 1/4oz

Heddon Zara Puppy Black Shore Minnow 3in 1/4oz

Heddon Zara Puppy Baby Bass 3in 1/4oz

Heddon Zara Puppy Leopard Frog 3in1/4oz

Heddon Zara Puppy Clear 3in 1/4oz

Heddon Zara Puppy Gold Finish Shad 3in 1/4oz

Heddon Zara Puppy Bullfrog 3in 1/4oz

Spro Little John DD 70mm 1oz

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Pearl Red Head

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Hot Head (Firetiger)

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Bulldog

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Red Demon

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Red Breast

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Original Tiger

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Gold Fish

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Copper Scale

Sensation Pro Series Tiger Lure 4 SD6 120mm 6ft Baby Tiger