Hardbaits – Cranks, Jerks & Swimbaits

Hardbaits – Cranks, Jerks & Swimbaits

Take your bass fishing to the next level with our range of hardbaits, crankbaits, jerkbaits and swimbaits, designed to cover water, imitate natural prey and trigger aggressive reaction strikes. Whether you're fishing shallow cover, targeting suspended bass or working deeper structure, the right hardbait can be a highly effective weapon.

Crankbaits – Cover Water and Find Fish

Crankbaits are proven search baits for bass fishing, allowing you to cover large areas quickly while targeting specific depths. Their diving action, vibration and tight or wide swimming movements imitate baitfish and other forage.

From shallow-running squarebills for fishing around rocks, timber and vegetation, to deeper-diving crankbaits for offshore structure, crankbaits are ideal for locating active fish and triggering reaction bites.

Jerkbaits – Erratic Baitfish Action

Jerkbaits imitate injured, fleeing or struggling baitfish and are deadly when bass are feeding on smaller forage. Their effectiveness comes from the erratic darting action created by a twitch-and-pause retrieve.

Suspending jerkbaits are particularly useful when fish are holding at a specific depth. The pause allows the lure to remain in the strike zone, giving following bass an opportunity to commit.

Swimbaits – Realistic Swimming Action

Swimbaits are designed to produce a natural swimming action that closely imitates live baitfish. Available in different sizes, profiles and swimming actions, they can be used to target bass throughout the water column.

Hard swimbaits offer an incredibly realistic presentation and are excellent for targeting larger, more aggressive bass. Use them around points, drop-offs, submerged structure, grass lines and open water where bass are actively hunting.

Choose the Right Hardbait

Having a selection of crankbaits, jerkbaits and swimbaits gives you the versatility to adapt to changing water conditions, forage and bass behaviour. Match your lure's size, colour, action and running depth to the conditions you're fishing.

Whether you're searching for active bass with a crankbait, working a suspending jerkbait through a feeding zone, or hunting quality fish with a big swimbait, hardbaits are an essential part of any serious bass angler's tackle box.

Shop our Hardbaits – Cranks, Jerks & Swimbaits range and find the right lure to target more bass.n the boat.

SKU: 400536
Brand: Cull-em

Cull-em Smash Cricket Natural Black 4cm

  • 3.5g
  • 4cm
  • 2ft dive 
  • 3 colours 
SKU: 400538
Brand: Cull-em

Cull-em Smash Cricket Firetiger 4cm

  • 3.5g
  • 4cm
  • 2ft dive 
  • 3 colours 
SKU: 050322

Sensation Micro Series

Jerk 50

Firetiger

0.075oz

2in 

SKU: 050321

Sensation Micro Series

Jerk 50

Silver Flash

0.075oz

2in

SKU: 050319

Sensation Micro Series

Jerk 50

Olive Shad

0.075oz 

2in 

SKU: 050320

Sensation Micro Series

Jerk 50

Glass Minnow

0.075oz

2in 

SKU: 050315

Sensation Micro Series

Blade Lipless

Olive Shad 

5/32oz

1 1/2in 

SKU: 050316

Sensation Micro Series
Blade Lipless

Pretty Shad

5/32oz
1 1/2in

SKU: AVM290078
Brand: VMC

VMC Crankbait Snap - no.00 19kg 

11 in Pack

SKU: P133500400

Pro-Hunter Round Split Ring size 4

SKU: P130301100

Pro-Hunter Hyper X Split Ring #11

SKU: P130301000

Pro-Hunter Hyper X Split Ring #10

SKU: P130300800

Pro-Hunter Hyper X Split Ring #8

SKU: P130300700

Pro-Hunter Hyper X Split Ring #7

SKU: P130300600

Pro-Hunter Hyper X Split Ring #6

SKU: P130300500
Brand: Mustad

Pro-Hunter Hyper X Split Ring #5

SKU: P130300400
Brand: Mustad

Pro-Hunter Hyper X Split Ring #4

SKU: AVM290080
Brand: VMC

VMC Crankbait Snap - no.1 40kg 

10 in Pack

SKU: 050574

Sensation Bass Buster  Pink Happy 3in 8g

Weight: 8g

Swim deapth: Sinkin

Hook Size: Vmc #6

Color: Pink Happy

SKU: 400609
Brand: Cull-em

Cullem Pro Series Wake Comet Tracer 60mm 1ft

Based on the Comet Squarebill, the Wake Comet is designed to ride just under the surface film. The

irresistible wobble activates the super loud rattles, creating a large wake to draw monsters from shallow

cover. Ideal for shallow cover in low light conditions.

R69.95
in Stock
SKU: 400606
Brand: Cull-em

Cullem Pro Series Wake Comet Techno Bass 60mm 1ft

Based on the Comet Squarebill, the Wake Comet is designed to ride just under the surface film. The

irresistible wobble activates the super loud rattles, creating a large wake to draw monsters from shallow

cover. Ideal for shallow cover in low light conditions.

R69.95
in Stock
SKU: 400608
Brand: Cull-em

Cullem Pro Series Wake Comet Isotope 60mm 1ft

Based on the Comet Squarebill, the Wake Comet is designed to ride just under the surface film. The

irresistible wobble activates the super loud rattles, creating a large wake to draw monsters from shallow

cover. Ideal for shallow cover in low light conditions.

R69.95
in Stock
SKU: 400607
Brand: Cull-em

Cullem Pro Series Wake Comet Dinnerbell 60mm 1ft

Based on the Comet Squarebill, the Wake Comet is designed to ride just under the surface film. The

irresistible wobble activates the super loud rattles, creating a large wake to draw monsters from shallow

cover. Ideal for shallow cover in low light conditions.

R69.95
in Stock
SKU: 400616
Brand: Cull-em

Cullem Pro Series Mini Meteor Tracer 57mm

Lipless crankbaits are renowned for catching fish under almost any conditions. The tight wobble and loud

rattles mimic fleeing baitfish. The smaller profile of the Mini Meteor make it a bite size snack. Rip-it, burn-it,

yo-yo it, the Mini Meteor is especially versatile bait when targeting grass edges.

R69.95
in Stock
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