Hardbaits – Cranks, Jerks & Swimbaits

Take your bass fishing to the next level with our range of hardbaits, crankbaits, jerkbaits and swimbaits, designed to cover water, imitate natural prey and trigger aggressive reaction strikes. Whether you're fishing shallow cover, targeting suspended bass or working deeper structure, the right hardbait can be a highly effective weapon.

Crankbaits – Cover Water and Find Fish

Crankbaits are proven search baits for bass fishing, allowing you to cover large areas quickly while targeting specific depths. Their diving action, vibration and tight or wide swimming movements imitate baitfish and other forage.

From shallow-running squarebills for fishing around rocks, timber and vegetation, to deeper-diving crankbaits for offshore structure, crankbaits are ideal for locating active fish and triggering reaction bites.

Jerkbaits – Erratic Baitfish Action

Jerkbaits imitate injured, fleeing or struggling baitfish and are deadly when bass are feeding on smaller forage. Their effectiveness comes from the erratic darting action created by a twitch-and-pause retrieve.

Suspending jerkbaits are particularly useful when fish are holding at a specific depth. The pause allows the lure to remain in the strike zone, giving following bass an opportunity to commit.

Swimbaits – Realistic Swimming Action

Swimbaits are designed to produce a natural swimming action that closely imitates live baitfish. Available in different sizes, profiles and swimming actions, they can be used to target bass throughout the water column.

Hard swimbaits offer an incredibly realistic presentation and are excellent for targeting larger, more aggressive bass. Use them around points, drop-offs, submerged structure, grass lines and open water where bass are actively hunting.

Choose the Right Hardbait

Having a selection of crankbaits, jerkbaits and swimbaits gives you the versatility to adapt to changing water conditions, forage and bass behaviour. Match your lure's size, colour, action and running depth to the conditions you're fishing.

Whether you're searching for active bass with a crankbait, working a suspending jerkbait through a feeding zone, or hunting quality fish with a big swimbait, hardbaits are an essential part of any serious bass angler's tackle box.

Shop our Hardbaits – Cranks, Jerks & Swimbaits range and find the right lure to target more bass.n the boat.