Hardbaits - Cranks and Jerks

Rapala Shadow Rap Shad 09 Ghost Shiner 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Crush 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Carbon 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Carbon 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Bud 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Bone 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Albino Shiner 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala X-Rap 10 Moss Back Shiner 4 inch 7/16oz

Rapala X-Rap 10 Snowstorm 4 inch 7/16oz

Rapala Floater Elite 85 Gilded Perch 3-4ft 3 1/4in 1/4oz

Rapala Dives-To DT16 Red Crawdad 2 3/4in 3/4oz 

Rapala Floating Magnum 11 HOT TIGER 4 3/8in 9/16oz

Rapala Floating Magnum 11

Firetiger 4 3/8in 9/16oz

Rapala X-Rap 10 Firetiger UV 4 inch 7/16oz

Rapala X-Rap 10 Muddler 4 inch 7/16oz

Rapala X-Rap 10 Glass Ghost 4 inch 7/16oz

Rapala X-Rap 10 Olive Green 4 inch 7/16oz

Rapala X-Rap 10 Perch 4 inch 7/16oz

Rapala X-Rap 10 Gold 4 inch 7/16oz

Rapala X-Rap 10 Silver 4 inch 7/16oz

Norman SPEED N Lavender Shad 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Rapala BX Minnow Firetiger 4 inch 3/8oz

Rapala Precision Xtreme Air Boss 100 Live Perch 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 Metallic Silver 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 Ghost Shiner 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 AYU 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 Matt Halloween UV 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Norman DLN Chartreuse Blue Deep Little N 2 1/2 inch 3/8oz

Rapala Dives-To DT14 Green Gizzard Shad 2 3/4in 3/4oz

Norman DLN Sexy Shad Deep Little N 2 1/2 inch 3/8oz

Rapala Floating Magnum 11 Silver Blue 4 3/8in 9/16oz

Rapala Floating Magnum 11 Chrome 4 3/8in 9/16oz

Rapala Floating Magnum 11 Shiner 4 3/8in 9/16oz

Rapala Dives-To DT14 Bluegill 2 3/4in 3/4oz 

Rapala Floating Magnum 11 Silver Mackeral 4 3/8in 9/16oz

Rapala Floating Magnum 9

Red Head

9 cm

13 grams

FMAG9 RH

Norman DD22 Firetiger 3 inch 5/8oz

Norman Middle N Splatter Bass 2 inch 3/8oz

Norman DD22 Spring Craw 3 inch 5/8oz

Norman DD22 Chili Bowl 3 inch  5/8oz

Norman DD22 Tropical Shad 3 inch 5/8oz

Norman DD22 Chartreuse SX Shad (SEXY SHAD) 3 inch 5/8oz

Norman DLN Chartreuse Sexy Shad Deep Little N 2 1/2 inch 3/8oz

Norman DLN BLACK SPLAT Deep Little N 2 1/2 inch 3/8oz

Norman SPEED N JR. Chili Bowl 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N JR. Lavender Shad 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman Middle N Chartreuse Blue 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman DD22 Deep Diver 22 SPLATTER BASS 3 inch 5/8oz

DD22

Rapala Floating Magnum 11 RED HEAD UV 4 3/8in 9/16oz

Norman DLN TROPICAL SHAD Deep Little N 2 1/2 inch 3/8oz

Norman DLN

SPRING CRAW

Deep Little N 2 1/2in 3/8oz

Norman Middle N Chili Bowl 2 inch 3/8oz

Norman Middle N Lavender Shad 2 inch 3/8oz

Norman Middle N Firetiger 2 inch 3/8oz

Norman DD22 Blue Note Craw 3 inch 5/8oz

Norman DD22 Midnight Sun 3 inch 5/8oz

Norman DD22 SX (Sexy) Shad 3 inch 5/8oz

Norman DD22 Lavender Shad 3 inch 5/8oz

Norman DD22 Firetiger 3 inch 5/8oz

Norman DD22 Falcon Flash 3 inch 5/8oz

Norman DD22 Deep Diver 22 Chili Bowl 3 inch 5/8oz

Norman DD22 Chartreuse Orange 3 inch 5/8oz

Norman DD22 Chartreuse Green 3 inch 5/8oz

Norman DD22 Chartreuse Brown Orange 3inch 5/8oz

Norman DD22 Bumble Bee 3 inch 5/8oz

Norman Nxs Perch 2 1/2 inch 5/8oz

Norman Nxs Clear 2 1/2 inch 5/8oz

Norman Nxs Green Joe 2 1/2 inch 5/8oz

Norman Nxs Gizzard Shad 2 1/2 inch 5/8oz

Norman Nxs Firetiger 2 1/2 inch 5/8oz

Norman Nxs Falcon Flash 2 1/2 inch 5/8oz

Norman Nxs Chartreuse Orange Tiger 1/2 inch 5/8oz

Norman Nxs Chartreuse Brown Orange 2 1/2 inch 5/8oz

Norman Nxs Chartreuse Sexy Shad 2 1/2 inch 5/8oz

Norman Nxs Chartreuse BRW Orange 2 1/2in 5/8oz

Norman DD 14 Chartreuse Black Orange 3 inch 5/8oz

Norman DD 14 Falcon Flash 3 inch 5/8oz

Norman DD 14 Brown Chartreuse Orange 3 inch 5/8oz

Norman Middle N SX Sexy Shad 2 inch 3/8oz

Norman Middle N Tropical Shad 2 inch 3/8oz

Norman DLN Sour Grape Deep Little N 2 1/2 inch 3/8oz

Norman DLN MOUNTAIN DOO Deep Little N 2 1/2 inch 3/8oz

Norman DLN GLOW PERCH Deep Little N 2 1/2 inch 3/8oz

Norman DLN APOCALYPSE (Deep Little N) 2 1/2 inch 3/8oz

Norman DLN BLUEGILL Deep Little N 2 1/2 inch 3/8oz

Norman DLN LAVENDER SHAD Deep Little N 2 1/2 inch 3/8oz

Norman DLN CHILLI BOWL Deep Little N 2 1/2 inch 3/8oz

Norman DLN PERCH Deep Little N 2 1/2 inch 3/8oz

Norman DLN PBJ & MUSTARD Deep Little N 2 1/2 inch 3/8oz

Norman DLN BLUETREUSE Deep Little N DLN 2 1/2 inch 3/8oz

Norman DLN SUNFISH Deep Little N 2 1/2 inch 3/8oz

Norman Deep Little N

Splatter Bass

2 1/2"

3/8oz

Norman DLN CHARTREUSE BLACK ORANGE Deep Little N 2 1/2 inch 3/8oz

Norman DLN FIRETIGER Deep Little N 2 1/2 inch 3/8oz

Norman DLN FALCON FLASH Deep Little N  2 1/2 inch 3/8oz

Rapala Floating Magnum 11 4 3/8" 9/16oz

Rapala Shadow Rap Shad Deep 09 Perch 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Jack Deep Glass Ghost 3/8oz 13ft

Rapala Shadow Rap Jack Deep Live Smelt 3/8oz 13ft

Rapala Shadow Rap Jack Deep Blue Gill 3/8oz 13ft