Hardbaits - Cranks and Jerks

Rapala Dives-To DT10 Firetiger 2 1/4in 3/5oz

Rapala Dives-To DT10 Red Crawdad 2 1/4in 3/5oz

Rapala Dives-To DT10 2 1/4in 3/5oz

Rapala Dives-To DT10 Yellow Perch 2 1/4in 3/5oz

Rapala Floating Magnum 11

Red Head 4 3/8in 9/16oz

Rapala X-Rap 8 Firetiger UV 3 1/8 inch 1/4oz

Rapala X-Rap 8 Olive Green Muddler 3 1/8 inch 1/4oz

Rapala X-Rap 8 Muddler 3 1/8 inch 1/4oz

Rapala X-Rap 8 Hot Head 3 1/8 inch 1/4oz

Rapala X-Rap 8 Glass Ghost 3 1/8 inch 1/4oz

Rapala X-Rap 8 Hot Steel 3 1/8 inch 1/4oz

Rapala X-Rap 8 Olive Green 3 1/8 inch 1/4oz

Rapala X-Rap 8 Perch 3 1/8in 1/4oz

Rapala X-Rap 8 Gold 3 1/8 inch 1/4oz

Rapala X-Rap 8 Silver 3 1/8in 1/4oz

Norman DD 14 Chartreuse Orange 3 inch 5/8oz

Rapala Shadow Rap Shad 09 Live Perch 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Bleak 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap 11 Live Roach 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap 11 Perch 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap Shad 09 Live Roach (Muddy) 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Glassy Gill UV 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Perch 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala RipStop Minnow Elite Blue 3 1/i8in 1/4oz

Rapala RipStop Minnow Clown 3 1/8in 1/4oz

Rapala RipStop Minnow ALBINO SHINER 3 1/8in1/4oz

Rapala RipStop Minnow HERRING 3 1/8in 1/4oz

Rapala RipStop Minnow SILVER 3 1/8in 1/4oz

Rapala RipStop Minnow MOSS BACK SHINER 3 1/8in 1/4oz

Rapala RipStop Minnow CARBON 3 1/8in 1/4oz

Rapala RipStop Minnow YELLOW PERCH 3 1/8in 1/4oz

Rapala Shadow Rap 11 Olive Green 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap 11 Albino Shiner 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap 11 Blue Back Herring 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap 11 Bone 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap 11 Bud 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap 11 Moss Back Shiner 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap 11 Silver 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap Shad 09 Olive Green 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Olive Drab 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Ghost Shiner 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Crush 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Carbon 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Carbon 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Bud 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Bone 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala Shadow Rap Shad 09 Albino Shiner 3 1/2in 3/8oz

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. 

Rapala X-Rap 10 Moss Back Shiner 4 inch 7/16oz

Rapala X-Rap 10 Snowstorm 4 inch 7/16oz

Rapala Floater Elite 85 Gilded Perch 3-4ft 3 1/4in 1/4oz

Rapala Dives-To DT16 Red Crawdad 2 3/4in 3/4oz 

Rapala Floating Magnum 11 HOT TIGER 4 3/8in 9/16oz

Rapala Floating Magnum 11

Firetiger 4 3/8in 9/16oz

Rapala X-Rap 10 Firetiger UV 4 inch 7/16oz

Rapala X-Rap 10 Muddler 4 inch 7/16oz

Rapala X-Rap 10 Glass Ghost 4 inch 7/16oz

Rapala X-Rap 10 Olive Green 4 inch 7/16oz

Rapala X-Rap 10 Perch 4 inch 7/16oz

Rapala X-Rap 10 Gold 4 inch 7/16oz

Rapala X-Rap 10 Silver 4 inch 7/16oz

Norman SPEED N Lavender Shad 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Rapala BX Minnow Firetiger 4 inch 3/8oz

Rapala Precision Xtreme Air Boss 100 Live Perch 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 Metallic Silver 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 Ghost Shiner 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 AYU 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Rapala Precision Xtreme Air Boss 100 Matt Halloween UV 4in 9/16oz 4-5ft

• Long Casting
• Suspending
• Lead-Free
• Wire-Through Construction
• Hand Tuned & Tank Tested
• VMC® 7547 hooks

Norman DLN Chartreuse Blue Deep Little N 2 1/2 inch 3/8oz

Rapala Dives-To DT14 Green Gizzard Shad 2 3/4in 3/4oz

Norman DLN Sexy Shad Deep Little N 2 1/2 inch 3/8oz

Rapala Floating Magnum 11 Silver Blue 4 3/8in 9/16oz

Rapala Floating Magnum 11 Chrome 4 3/8in 9/16oz

Rapala Floating Magnum 11 Shiner 4 3/8in 9/16oz

Rapala Dives-To DT14 Bluegill 2 3/4in 3/4oz 

Rapala Floating Magnum 11 Silver Mackeral 4 3/8in 9/16oz

Rapala Floating Magnum 9

Red Head

9 cm

13 grams

FMAG9 RH

Norman DD22 Firetiger 3 inch 5/8oz

Norman Middle N Splatter Bass 2 inch 3/8oz

Norman DD22 Spring Craw 3 inch 5/8oz

Norman DD22 Chili Bowl 3 inch  5/8oz

Norman DD22 Tropical Shad 3 inch 5/8oz

Norman DD22 Chartreuse SX Shad (SEXY SHAD) 3 inch 5/8oz

Norman DLN Chartreuse Sexy Shad Deep Little N 2 1/2 inch 3/8oz

Norman DLN BLACK SPLAT Deep Little N 2 1/2 inch 3/8oz

Norman SPEED N JR. Chili Bowl 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N JR. Lavender Shad 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman Middle N Chartreuse Blue 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman DD22 Deep Diver 22 SPLATTER BASS 3 inch 5/8oz

DD22

Rapala Floating Magnum 11 RED HEAD UV 4 3/8in 9/16oz

Norman DLN TROPICAL SHAD Deep Little N 2 1/2 inch 3/8oz

Norman DLN

SPRING CRAW

Deep Little N 2 1/2in 3/8oz

Norman Middle N Chili Bowl 2 inch 3/8oz

Norman Middle N Lavender Shad 2 inch 3/8oz

Norman Middle N Firetiger 2 inch 3/8oz

Norman DD22 Blue Note Craw 3 inch 5/8oz

Norman DD22 Midnight Sun 3 inch 5/8oz

Norman DD22 SX (Sexy) Shad 3 inch 5/8oz

Norman DD22 Lavender Shad 3 inch 5/8oz

Norman DD22 Firetiger 3 inch 5/8oz