Bulkier than the average finesse worm, the Magnum Finesse Worm will move more water and has the ability to handle larger hooks. Both of these elements are key to the popularity of the new worm.

We all know finesse worms are go-to baits in cold water when the flipping bite is tough, Swindle said. This bait will add more bulk and is bigger than the normal worm, but still has the same, short profile which is important, too. Because it’s larger, I can flip it even if the water is a little more off-colored.~ Gerald G-Man Swindle - Pro Angler.