Hardbaits - Cranks and Jerks

Rapala Shadow Rap Deep 11 Olive Green 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap Deep 11 Albino Shiner 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap Deep 11 Halloween 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Bone

Rapala Shadow Rap Deep 11 Yellow Perch 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Rapala Shadow Rap Deep 11 Bone 4 3/8in 7/16oz

Meet your new favorite jerkbait Rapalas Shadow Rap®. This lure has moves that other lures only dream about. A horizontal struggle with a big kick, plus a vertical fade perfectly mimics a minnow in its last, quivering moments before the end. The kick, the snap back to life and the slow fading fall all trigger fish to hit the Shadow Rap

Bone

Rapala Dives-To DT12 Live Largemouth Bass 2 1/4in 3/5oz

Rapala Dives-To DT12 Hot Mustard 2 1/4in 3/5oz

Rapala Dives-To DT12 Green Gizzard Shad 2 1/4in 3/5oz

Rapala Dives-To DT12 Firetiger 2 1/4in 3/5oz

Rapala Dives-To DT12 Demon 2 1/4in 3/5oz

Rapala Dives-To DT12 Dark Brown Crawdad 2 1/4in 3/5oz

Rapala Dives-To DT12 Caribbean Shad 2 1/4in 3/5oz

Rapala Dives-To DT12 Classic Craw 2 1/4in 3/5oz

Rapala Dives-To DT12 Blue Shad 2 1/4in 3/5oz

Rapala Dives-To DT12 Bream 2 1/4in 3/5oz

Rapala Dives-To DT12 Big Shad 2 1/4in 3/5oz

Rapala Dives-To DT12 Live Bluegill 2 1/4in 3/5oz

Rapala Dives-To DT12 Bluegill 2 1/4in 3/5oz

Rapala Dives-To DT12 Blue Back Herring 2 1/4in 3/5oz

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Twilight Zone 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Scaled Roach 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Lime Roach 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Shad Rap Elite 95 Heavy Duty SREH95 Gilded Golden Aburnus 3-3/4in 5/8oz 11ft

Designed in Australia to handle Their harsh environments and stand up to the savage predators that call Australia home. 

Perfect for casting long distance or when you need to make an accurate cast tight to structure.

Combining a premium balsa body with modern Elite heavy-duty construction has created a lure with maximum durability without sacrificing the action.

Featuring a stainless-steel plate connecting both hook points and a reinforced bib design, the Shad Rap Elite 95 is one tough bait.

Featuring the same Elite level of finishes as the smaller models with some new Australian inspired gilded colours added to the line-up.

Great for Tigerfish and off the beach and estuary fishing around Africa 

Finished off with 3X strong sticky-sharp VMC hooks and heavy-duty split-rings you can be confident to tie this lure on straight from the packet. 

Rapala Dives-To DT14 Helsinki Shad 2 3/4in 3/4oz 

Rapala Dives-To DT14 Baby Bass 2 3/4in 3/4oz 

Norman SPEED N JR. Holy Shad 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N JR. Tropical Shad 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N JR. Diamond Craw 2.75 inch 1/2 oz 4-6 foot

• Modified square bill for deflecting cover
• Unique pitch-and-roll action
• Available in top Speed N colors
• Gel Coat adds a layer of protection

Norman SPEED N Ghost Pepper 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman SPEED N Tropical Shad 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman SPEED N EVoo 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman SPEED N DIAMOND CRAW 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Norman SPEED N CHARTREUSE BLUE 2.75 inch 1/2 oz 4-6 foot

• Same size and weight as the Deep Little N
• Tight wobble with an aggressive pitch and roll action
• Butyrate body provides a dull thump sound that’s different than other crankbaits
• Gel Coat adds a layer of protection to the lure
• Excels in submerged vegetation
• Scored two Top 10 finishes in the 2020 Bassmaster Classic

Rapala Floater Elite 85 Gilded Live Roach 3-4ft 3 1/4in 1/4oz

Rapala Floater Elite 85 Gilded Gold Shad 3-4ft 3 1/4in 1/4oz

Rapala Shadow Rap Jack Deep Live Roach 3/8oz 13ft